Osmo

Helping aN educational game lean in to fun to find growth

Osmo’s gaming system blurs the line between tech and toy, between education and fun. When they came to Cinco in 2018, they were in over 30,000 schools across North America but were not yet a household name. As creative lead, I lead the strategy, then oversaw three successful global campaigns to boost Osmo’s brand awareness. Highlights included writing and directing multiple TV spots, crafting digital activations, and copywriting multiple full-page ads in The New York Times.